Over the last few years, e-commerce has been on the rise, and the progress is definitely upwards. Therefore, one can safely say that it will become the mainstream way of conducting business. The shift of the fashion retail store, ZARA is an indication of the e-commerce evolution. However, the real champion that is giving it the true facelift is artificial intelligence (AI). The outreach of AI technology in every sector of e-commerce such as retail shopping, staffing agency, warehousing, and automation industries shows exceptional progress.
5 Ways That AI is Driving the Progress in E-Commerce:
Those who can decipher the evolutionary ways of e-commerce growth realize that AI is the driving force behind the change. Accordingly, it is taking over various job roles and business markets to create a personalized experience for buyers and sellers beyond human capacity, i.e., 24 X 7. Therefore, this blog post will look into the diverse applications of AI in the e-commerce sector.
#1. Increased Engagement
One of the most important aspects of a web page or retail platform experience is client/customer retention and engagement. Acting as round the clock virtual agents, chatbots provide a personalized assistance experience to the customer. The mode of communication includes texts, audio, or visual cues. Chatbots are getting intuitive every day due to its features such as, deeper insights into the database, natural language processing, and self-learning mechanism.
#2. Enhancing the Retail Experience
Companies like Amazon and Alibaba are improving machine learning and recommendation engines to enhance the retail experience. In addition to driving sales and lead generation, this will also create a personalized website browsing experience. The recommendation engines market the right products to the right consumer. It predicts the customers’ retail expectations based on their previous researches and available data. Additionally, product recommendation grants access to the customer for sales promotion that increases conversion and sale. Therefore, this AI application increases the chances of customer retention and sales.
#3. Meaningful Data Analysis
Basically, machine learning and data stimulation via AI gives all sectors of e-commerce access to customer and individuals’ online presence. Based on such inferences, the AI helps to navigate meaningful data that helps the businesses to understand prevalent trends. Additionally, one of the main applications of data analysis is inventory management as it gives us an insight into the product restocking patterns, and identify demand and supply.
#4. Improvement of Visual Intelligence
It’s 2020, and the world is clickable! We are moving towards more refined search cues. Typing in the right words to bring forth concisely the product you want is sometimes not accurate. Therefore, the need to improve visual search intelligence is essential. Finding your desired product with the visual AI intelligence is as simple as clicking the picture and uploading it. The AI will do its job to find the perfect match you are looking for. The voice shopping is improving every day with intuitive, natural language processing (NLP). However, the visual search is quickly becoming a preferred shopping method for many as it’s easier. It is shaping the e-commerce industry greatly.
#5. AI As Personal Shopping Assistants
The AI is growing and so are the customers on e-commerce platforms. Ease and comfort are leading factors that enhance the customers’ shopping experience. With Alexa, Google’s assistant, and its crop of other emerging intelligence, the way customers shop is evolving and expanding variably. Amazon’s investment in Alexa has shown a variable change in the online retail experience. The voice shopping assistants act as personal shoppers for the customers. The experience is enhanced by finding the relevant products, best deals, and shopping advice.
The fashion e-commerce sector is enhancing the AI tech every day to bring the customer a store-like experience from the comforts of their own home. This includes product suggestions, according to size measurements, and 3D enhanced images to reduce product returns and generate sales with repeated purchases.
Conclusively, artificial intelligence is truly defining the e-commerce sector. Be it the sales and marketing, the retail experience, or the warehouse operations. Moreover, you will be surprised to find out that whether it is a travel, health, or mortgage staffing agency, no sector is relying on operating at human capacity, solely. AI is the best way to streamline the massive data into a legible manner, which makes providing services, extremely easy. From processing loan applications to finding the exact dress that you want; AI is setting a precedent for e-commerce growth and efficient processing.