What do Facebook, Instagram, Snapchat, and Twitter have in common? Give up? These are all popular social media platforms that are widely used. But as more and more people use social media, they’re finding that it’s much more useful for things other than posting pictures of their pets. Many people, and especially business owners, are finding that social media is good for marketing their brands. But there is a new trend that is affecting social media marketing. That is mobile marketing. This article will explore why this is the case in more detail.
How Mobile Marketing Affects Social Media Optimization
Mobile marketing makes sense
People are ‘on the go’ in modern society. Those who do social media marketing understand and most people are unable and unwilling to spend hours sitting by a personal computer to interact with social media posts. So where are most people getting their information from? If you guessed smartphones and other mobile devices, you’re right on the money!
So this is why mobile marketing is becoming more popular. About 71% of people who use social media do so on a mobile device. And that was 7 years ago. The percentages would be much higher today. Those who do mobile marketing understand that space and presentation are very important for those who access ads on mobile devices.
That’s why they’re increasingly using powerful header images and bios that are to the point and powerful. These tell the viewers exactly what the business is about and what it sells. It also tells the viewers why these businesses even operate. Mobile marketers also make sure that their content can be shared, liked, and commented on easily. After all, this is what creates the global interaction and engagement that results in sales.
Mobile Apps are Going Niche
Mobile apps are the ‘in thing.’ Almost every company and organization out there has or is developing a mobile app. Why? Well, it’s because they know that most of their customers will be on mobile devices. Social media marketers are responding by tweaking their mobile marketing campaigns in the following ways:
They focus specific content on certain segments. If you were selling fishing rods, would it make any sense to promote what you sell in a content writing group on Facebook? Well, no. Mobile marketers understand this and this is why they are customizing and tailoring their content to fit the specific needs and tastes of certain people who they know will make purchases.
Mobile Marketers Rely on the News More Often
Have you ever been on the website of a major company? Did you notice that it had a media section? There’s a reason for this. These companies know that their customers are always watching them by what they do and don’t do in the news. These companies also know that customers want them to be honest and transparent. That’s why they have a media page.
Well, the same logic applies to mobile marketing. Indeed, those companies that market over mobile devices are finding that they can sell more if they are upfront about what they sell, what they do, and how they affect their overall communities with their actions, among other things. After all, customers look for all of this and more when they make a decision to buy products and services!
Of course, mobile marketers use a certain formula when they publish news about a company. For one thing, they follow the inverted triangle format that journalists and media professionals use. This includes who, what, where, when, and why! They also are very conscious when it comes to using bullet points and numbered lists for specific content that’s very important. They also use interesting language and a variety of words and structures for their sentences. Finally, they remember to write their content so that a five-year-old could easily understand it.
Location always matters in marketing. A restaurant that’s next to a busy highway will always get more customers even if its food and service are mediocre at best. Well, the same applies to social media marketing and mobile marketing. Mobile marketers know that advertising costs money and is useless unless it’s targeted in the right places.
When it comes to social media platforms, mobile marketers tend to prefer LinkedIn and Google Plus. It’s because it’s where most of the people who will buy things are.
Mobile Marketing is Transforming Social Media Marketing
Indeed, in the future, marketing through social media will be all about being savvy in terms of mobile marketing and having a strong strategy and well-thought-out plan. Mobile marketing is more than just sending text messages and posts on social media platforms. It’s about highlighting products and services and educating customers on why they should be using these brands!